I’ve photographed countless conferences over the years—everything from big corporate to smaller, niche gatherings—and one thing is always true: great photos help your event live on long after it’s over. Be with a Linkedin post that gets shared by attendees or the promotion of your future events, your email footer or your website banner the possibilities are endless.
If you’re putting all that effort into planning your conference, don’t let the impact end when the last guest walks out the door. With my my photography, you can turn one great day into weeks (even months) of buzz and content.
Here are five ways conference photography can seriously level up your event—and why it’s so much more than just taking nice pictures.
1. Think future marketing
Once the event ends, your marketing team still has work to do. Photos are the easiest way to keep the energy going—whether it’s a Linkedin post, a blog recap, a newsletter, a thank you email or a highlight reel for next year.
I always aim to give clients a set of shots they can actually use. Think speakers in action, engaged crowds, those “aha” moments… Real moments that took place at your event. My approach is very much fly in the wall, unobstructive, attendees won’t even notice that I am there, but I will always be busy thinking with my marketing hat on to make sure I get you all those pictures that you need.
2. You Get Social Media Content—Fast
These days, if it’s not on social, did it even happen? Technology enables me the capability to send to your phone – or someone from your team – pictures as the event is happening so you can update your socials in real time. A great crowd shot or a candid moment on stage can get people talking—and get others wishing they were there. Live event coverage = more engagement, more reach, more FOMO. Win-win-win! Why wait till the event is over when you can be extending the conversation about it on social media? Not to mention how much of a professional feel it gives to your company to have high quality images in your post rather than a dull fuzzy mobile phone picture.
3. You’ll Have Content You Can Use All Year
One event = a whole library of content that’s the way I see the collection of high quality photographs that I will provide you with and the value of my work. I always shoot with future marketing in mind and the endless possibilities of photography. That means wide shots, close-ups, people networking, signage, the vibe, the energy—everything you might need to promote your next event, think bright, colourful and vibrant, think smiles, hand shakes, hugs!
Good photos make it way easier to sell tickets next time. When people see how great your event is, they want in – at least I do!
4. Sponsors Love Seeing Themselves in the Spotlight
Let’s face it—sponsors are a big part of what makes many corporate events possible, without them the event won’t happen They’re not just there to support the event financially; they’re also looking for visibility, brand exposure, and a return on their investment.
When I’m shooting a conference, I always make a point to capture sponsor logos, branded materials, and any activations they’ve set up. But I go beyond just snapping a few signs—I aim to show their brand in action.
What’s more, I often help clients create a mini photo set specifically for each sponsor. It’s a small extra step that makes a huge difference. When sponsors get professional photos of their involvement, they’re more likely to share them on their own platforms, which means even more visibility for your event. Plus, it helps strengthen your relationship for future events, hey feel valued—it’s a win all around.
5. It’s About People, Not Just Presentations
Yes, it’s important to capture the speakers and the stage that’s guaranteed—but the real moments? That’s in the moments between. A very important reason for people to attend conferences is because it offers a great opportunity to network, to connect. A great photo of two attendees deep in conversation, someone laughing during a Q&A, or that shared buzz in the room… that’s the stuff that sticks with people.
It’s those human, unscripted moments that really bring your event to life.
Ready to Hire a professional Photographer that can do all the aboVE
Then get in touch here with me as I would love to help you with my professional event and conference photography
