The secret to captivating event photography that boosts your company’s visibility lies in telling the story of your event through images, but not just about taking great pictures, it is about capturing moments that transmit the energy of the event and that align with your company personality and values. As a London event photographer I capture well over a hundred events a year and my main focus while capturing those events is the people, captivating event photography, capturing emotions and not just actions, showcasing your brands presence in the images, focusing on those key people and special attendants, capture the event photographs with marketing in mind and most importantly hire a professional event photographer that understands branding
Below I am about to tell you what I believe is the secret yo captivating event photography that boosts your company’s visibility:
1. look for emotion not just action
Look for authentic smiles, laughter, concentration, connections, interactions but it must be meaningful so therefore your company will come across as authentic. Candid shots often perform better on social media than posed photographs, London event photography should always focus for those organic moments they are more engaging and memorable, they are more relatable and will influence your audience making them more likely to engage with your company and attend future events.
The laughter during a keynote, the spark in a networking handshake, the moment that people gets reunited, these moments tell your companies story, they got reunited because of your event, this is something that words cannot tell. Emotion driven photography makes your company not just visible but memorable!
2. showcase brand presence with captivating event photography
Like everything things can be done, or they can be done right in a subtle way like incorporating your company logo to the background of a great candid shot where the POV will be the people interacting and the background will remind to the viewer that it was your company event where that took place. This photographs are of incredible value and also they work incredibly well in social media like Linkedin where event attendees could be sharing your event images, but not just regular images, engaging images with brand content well executed. Let’s say capturing swag bags, stage designs and presentations ensuring visual consistency in colors and aesthetics that reflect your brand identity.
3. Focus on key people
Highlight speakers, team members and influential guests make them the centre of your photography and make your event attendees feel like stars and make them feel valued by tagging them on social platforms this will boosts shares and reach. Your event isn’t just about what is happening – it is about who is there. Capturing the presence of key figures adds credibility and draws attention to your brand.
Highlight leadership in action to humanize your brand and will make it more approachable, capture them relating and connecting with different guest.
Spotlight speakers and special guests to leverage their influence – these are the faces your audience recognizes so make the most of them!
Capture genuine interactions between your team and attendees to show your company’s engagement and culture.
By putting people – specially the right people – at the centre of your photography, you create compelling visuals that tell a story of authenticity. These images are gold for PR and social sharing. I am leaving you here an example of HRI Prince Edward engaged in conversation with attendees with the branding present in thee background, you can read the story behind this image here
4. Capture event photography with marketing in mind
Event photography is a powerful marketing tool. Every photo taken should have potential to be reused, repurposed and strategically shared across your brand’s channels.
Capture versatile content, so shoot with future use in mind – website banners, email headers, social media posts, press releases, ad campaigns. Leaving space for copy framing some of the photos with negative space so you can overlay text or branding later as well as social media optimization, making sure your shots are Instagram-friendly (square or vertical formats) and suitable for different platforms think close-up details, action shots and candid moments they all work great for creating engagement.
5. hire a professional event photographer that understands your branding
Hiring a professional event photographer who understands your branding is crucial to ensure your event is captured in a way that aligns with your company’s image, values and messaging. A photographer that understands your brand will capture your event’s tone and energy in a way that reflects your brand identity, highlight key moments and visuals that support your marketing goals and deliver images that are immediately usable for PR, social media and future promotional content.
When hiring your professional event photographer you should communicate clearly prior to the event, brand colors, tone and style and the target audience. Look for experienced photographers review their portfolios/websites and look for past work at similar events also it can be a good idea to check that they’ve worked with similar companies or in your industry.
To summarise
Choosing the right professional photographer that knows how to produce captivating event photography can significantly boost your company’s visibility by creating engaging, shareable content that enhances your brand’s presence across social platforms. High-quality photos increase social media engagement strengthening brand identity. This photographs are versatile assets of incredible value for ongoing marketing efforts. By capturing authentic moments and the energy of your events, professional photography keeps your audience connected and helps extend the impact long after the event ends.
If you would like to see more of my event photography work please visit my event photography page here also if you would like to discuss your next event and how I can help you build a collection of images that does all of the above please get in touch with me here
