My expertise will help your brand shape and deliver its visual identity

I help firms shape and deliver their visual identity through my brand photography, helping them reach their targeted audience through my images and ensuring the resulting pictures are consistent with their overall ethos.

I have been commissioned directly by major companies to help them with branding, and I’ve also been brought in by creative agencies who need an experienced photographer as a new company develops their image. So, from giant brands to small start-ups, I have you covered.

I will always be faithful to the brief, but I will also go above and beyond it. I will have a discussion with you and draw a plan where the stages of the process are clear so you know what, how, and when the work will be delivered. We will work together to develop your vision.

Here are some recent examples of my brand photography

Just Eat

I was approached by the online food-ordering giant to produce a body of vibrant images to populate their new careers’ website. They wanted to highlight the “Talent Behind Just Eat”, so the main focus of the project was to show the diversity and uniqueness of their people and to reflect the exciting vibe of the workplace.

The shoot took place in three of their UK offices over three days. To deliver the brief I captured the employees’ individualism and unique style with reportage style photography and headshots, showing them at work in the most natural way.

The company also requested pictures of their office space and some close-up abstract images which would convey their creative working environment.

Costa Coffee

The client wanted a selection of photographs to use in their global campaign “The Home of Irresistible Coffee” to represent their warm and welcoming cafés as places where their customers could relax and recharge. Shooting on location in two of their Central London branches while the stores remained open for customers was a big challenge, and I was extremely happy to have the opportunity to take it. The job involved a number of logistics: working with models, styling on location, and permits, but I was able to focus on shooting an outstanding lifestyle image library for Costa to be used for worldwide PR, Internal Comms, online, and social media. 

The Olympic Park Legacy Company

The OPLCappointed me as their official photographer to produce a library of brand images that would help the world visualise their regeneration project – the legacy of the London 2012 Olympic Games. The company needed to create a brand from scratch and establish a strong identity. I wanted to make it vibrant, dynamic, and colourful, to reflect the communities of East London, and the new lease of life that the new residents will bring to the park.

The project took months and was shot over multiple locations across London. I feel very proud of the way I was able to visualise their concept and I believe my work was a great asset to the project.

I worked closely with the design agency, and the project launched along with the release of a large-format publication by the then Mayor of London, Boris Johnson.

Carmen Valino Branding Photographer London Olympic Park 011 scaled

Since the park and surrounds were a building site, with the publication we had to create a vision of the future. Carmen had to capture swimming families, Georgian terraces, commuters, micro-businesses in full swing. We needed her to make each image authentic, and yet, since this is a project [that] we wanted thousands of local people and politicians to get behind, she had to try and capture humour, exuberance, positivity. Oh, and great busy composition too. As always, she excelled

Quentin Newark, Partner, Atelier Works, design agency of OPLC project

The Royal College of Midwives

The RCM was going through a complete rebranding by changing all their visual content. I had a meeting with their marketing team where we discussed their needs and priorities. The key here was that all images were going to be done with real midwives on busy maternity wards – a challenge that I was really excited to take as there is nothing that I love more than working in a busy environment. The RCM were thrilled with the resulting pictures, which captured the excitement and joy of the midwives’ work.

Carmen is a wonderful photographer always professional and courteous. I have worked with Carmen for a number of years and I am always impressed at the quality of her work and flexibility. I have worked with Carmen in NHS Trusts across the UK and every time she puts her subjects at ease and ensures they are comfortable during the photos. In working with Carmen you are getting the full professional package and an enduring friendship.

Emma Barr, Events and training advisor, Royal College of Midwives

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My expertise will help your brand shape and deliver its visual identity to create timeless images securing a return of your investment over the years

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